Author

Mohamed Rahmo

Strategic communication · Public affairs · Climate security

Montréal, Canada

Portrait of Mohamed Rahmo in a blue suit and patterned yellow tie, standing in front of green plants.

Profile.

Mohamed Rahmo, known to many as Hamouda, is a communication strategist with more than fifteen years of experience turning complex subjects into clear, useful messages. He founded The Innovation Guy as an independent space to explore how ideas, people and institutions shape the world we share.

He is Senior Communication Advisor and Public Affairs Officer at the NATO Climate Change and Security Centre of Excellence (CCASCOE) in Montréal. There he leads communication strategy for the Centre’s work on integrating climate change into security thinking: media relations, relationships with government, military and civil-society partners, public events and conferences, briefings, and the Centre’s digital channels.

His path runs through the creative and innovation industries. In Morocco he spent more than five years as marketing communication manager at Bouma Communication, a studio producing advocacy and engagement content for nonprofits, social enterprises and international organisations, and led the digital transformation of an existing radio station with Seven Com. Earlier roles in community building, product marketing and UX research took him through Moroccan digital companies including Alamjadid, Floupie, ARTLINK, Redspot and Social Impulse. For almost nine years he also wrote and curated The Rolling Notes, a digital notebook on marketing and communication.

Since moving to Québec he has led marketing at Collège Milestone, advised on communication, marketing and events for La Gouvernance au Féminin – Women in Governance, managed product-design marketing for Digisense, and directed marketing at Loranger Coatings, building strategy, budgets, brand positioning and campaigns across channels.

He is the founder of madNess, a Moroccan NGO. During the COVID-19 pandemic he helped bring people and materials together to produce protective face shields for doctors and donate them to hospitals across Morocco, an experience that shapes his interest in how communities organise themselves to act.

He holds master’s degrees in public and social communication from Université Hassan II Mohammedia and in logistics management from ENCG Settat, and has completed the NATO Strategic Communications Foundation Course, Professional Scrum Master I and a diploma in full-stack web development. He writes here about society, policy, environment, economy, health and the craft of communication.

Views expressed on The Innovation Guy are his own and do not represent NATO, CCASCOE, the Department of National Defence or any other organisation.

On The Innovation Guy

Writing by Mohamed.

Surreal illustration of two stone arches on either side of a dry, cracked riverbed, joined by a thin yellow suspension line. Simple shapes, circles, squares and triangles, travel along it while a sculpted hand ties a knot in the middle.

Good ideas need better translation.

Why communication belongs inside the work from the very beginning, and how plain language, listening and trust help good ideas reach the people they are for.

Mohamed Rahmo4 min read

Surreal illustration of several sculpted hands reaching in from different directions, passing a clear curved shield, a band and a frame along a yellow line toward a simple stone building with an arched doorway, beside a small plant.

When a community becomes a supply chain.

A madNess story from Morocco: how connecting people, materials and an urgent need during COVID-19 turned collective action into protection for doctors.

Mohamed Rahmo3 min read

Surreal illustration of a large stone balance scale on sand. One pan holds stacks of stone coins; the other holds a seedling, a small house and a water drop. A yellow measuring tape curls around the beam.

Economy / Policy / SocialEssay

What if we measured what matters?

Every metric is a choice about what to see. A wider conversation about value, impact and progress beyond growth for its own sake.

Mohamed Rahmo4 min read

Surreal illustration of a long pale stone table on sand surrounded by many different seats, including stools, benches, a child’s chair and a wheelchair, while a sculpted hand pulls out a chair. A yellow line runs across the table connecting every place.

Policy / SocialPerspective

A seat at the table is only the beginning.

Participation matters most when it comes with the ability to influence a decision. What inclusive decision-making requires after the invitation is sent.

Mohamed Rahmo4 min read

Surreal illustration of a quiet stone neighbourhood on sand: a sculpted tree giving shade, a water basin with green growth spreading through cracked ground, a bench and an arched doorway, all linked by a thin yellow line.

Environment / Policy / SocialField note

Climate resilience starts closer to home.

Looking at the everyday systems that help a community adapt, respond and recover, from shaded streets to the neighbour who knows where to find help.

Mohamed Rahmo4 min read

Surreal illustration of five pale stone towers, each framing a symbol: a gear, a leaf, an open book, a balance scale and a heart. One yellow line weaves through every tower while a sculpted hand passes it from one to the next.

Progress doesn’t happen in silos.

The most useful ideas live between disciplines. What changes when technology, policy, environment and everyday life are treated as one connected story?

Mohamed Rahmo5 min read

Mohamed Rahmo

Profile.

Writing by Mohamed.

Good ideas need better translation.

When a community becomes a supply chain.

What if we measured what matters?

A seat at the table is only the beginning.

Climate resilience starts closer to home.

Progress doesn’t happen in silos.

Something worth thinking about.